Rough Sketch
Here’s the rough sketch of social ads of Renewable Energy Campaign. The ads will be made for Instagram platform.
The first Rough draft is my Renewable Energy Poster resized to fit the platform:
The second rough sketch, it’ll be a GIF showcasing the movements of the renewable energy sources. The windmills will be the ones moving and maybe the clouds too.
The last sketch for clean energy. I put the learn more hyper link in the ad because I notice in the ads I get on my Instagram stories most of them have that link on the bottom of the ad.
These ads will show a cute and simplistic idea of what is renewable energy. While trying to make it eye-catching for the viewers to be interested to learn more about the ad.
Story board layout for GIF(more info on VIDEO page):
This is an improved image of my sketch made in Photoshop. I removed the clouds from the original sketch because I didn’t want the image to look busy.
This is the improvement of Still Ad sketch made in Photoshop. I still need to make small touch ups and add the logo/website. But it is the overall idea for the social media AD.
I ended up making the second sketch into a GIF.
This is my progress so far, the floating island arises from the bottom of the screen to the center. As the text and smiley face transition towards the end.
I added credits at the end of my GIF and I added the logo for the still ad for a second option.
I also started on my AD video on this sustainable theme on my Motion Design Page.